In 2023 ME launched a new banking app called ME Go. Alongside this new app we also launched a series of 5 new debit cards linked to different Australian charities. ME donates 1c to the associated charity every time a customer taps their digital wallet, ensuring every purchase is a feel-good one!
My role in this campaign involved designing direct mail assets which introduced customers to their new card, how to activate it and how to donate with it. We kept these bold and simple to hero the feel-good simplicity of banking with ME Go. I also created the app store graphics as well as a series of environmental graphics, flyers and merch to launch the new app and cards to ME’s staff and charity partners.
