
Group brand launch
A brand refresh project to unify three banks under one umbrella brand. The aim of the launch materials was to introduce staff to the new purpose, ‘Building social capital through banking.’ The primary symbol for this purpose is a striped heart made up of 4 colours which represent the group’s brands.




As part of the launch we created a wide range of collateral
for staff including a picture book, a notebook, stickers, a tote bag,
a lanyard, posters, business cards and environmental graphics.


To thank our ‘Groupies’ for embracing the new purpose and values,
we collaborated with iconic Aussie brand Volley to create a bespoke shoe.
These ‘Volleys with values’ are a unique perk which help unify the team,
drive engagement and elevate excitement for our purpose and brand.
